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How to grow your YouTube teaching channel
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Technology has been increasingly utilized in educational institutions, though the degree to which this is true varies widely across the globe. As teachers and students begin and continue to use technology, YouTube has emerged as a potentially strong learning tool.
Many teachers and schools have successful YouTube channels. Some are used for professional development, guidance on new pedagogies, or to give teachers ideas on how to run their classroom, while others are incorporated into cracking entrance exams etc.
We curated some quick tips for you to make your flow smoother, and can’t wait to see your YouTube channel grow!
01. Account Creation - How to setup your YouTube account?
◉ Steps to create YouTube account
With just a couple of clicks, you’ll be ready to dive into Setting up a new YouTube Channel is simple. It helps if you already have a Gmail account, which allows you to associate your new channel with your email address.
- Go to YouTube.
- In the top right, click Sign
- Click Create
- Choose For myself or To manage my
◉ Create a channel
- Sign in to YouTube on a computer or the mobile site.
- Click your profile picture and then Create a channel.
- You’ll be asked to create a channel.
- Check the details (with your Google Account name and photo) and confirm to create your channel.
Note: Refer to this in case of any doubts.
02. Brand Name & Niche - Deciding your Channel Name and the nature of content
◉ Your Name Should Describe Your Topic
Ideally, someone could see your Channel Name and instantly understand what type of videos you put out. That said, you don’t need to literally describe your channel’s topic.
◉ Your Name Should be Unique
It’s important that your name stands out from other channels on YouTube. Whenever naming your YouTube Channel don’t go with numbers it’s difficult to remember your channel name.
◉ Your Name Should be “Sticky”
You want your Channel Name to be something that people can easily remember. So, the more unique your name is, the more it will stick in people’s minds.
fig 1: All the above YouTube channels follow one particular niche and have the name depicting the same.
03. Video content - Planning the video sequence and strategy
◉ Consistent content
Always keep your content relative to your previous videos. Since it helps users to understand the type of content you have been building and chances of subscribing to the channel increase.
◉ Curated content
Make a separate playlist for particular topics to make it easy for the users to find the right topics all under the same list.
fig 2: Each playlist carries multiple videos from the same genre.
◉ Have a hook
First few minutes of the video will decide how long our viewers will watch the video. It’s important to add what is usually known as a “hook” to the beginning of your video. The hook is something that will grab the viewer’s attention and make them want to watch your video further.
- Sharing the details of the practice worksheet at the end of the video.
- Revealing a few tips that work magic.
04. Create engaging videos - For high impact and viewership
Engaging content is the foremost reason for a good viewership and higher growth rate in the subscribers. The ideal length for a YouTube video is ten minutes. Generally, videos between seven to 15 minutes perform well on the platform.
◉ DSLR/ Phone camera
A smartphone and DSLR camera is an option to record videos. Accessories like a tripod, lights as well as an external mic can be added to improve the quality.
◉ TutorPlus A Powerhouse for Teaching
05. (a) Increase the reach - Work around with keywords
◉ Metadata is crucial for content recovery
Make sure each of your videos has a good title, description, and tags. Extensive keyword research and analyzing the usage of keywords in other videos that are currently ranking high on YouTube search is important.
Keyword Research Tools for YouTube
Give brief description with the right keywords for the video. Also, add the timecodes, to make it easy for your audience to skim through the video. Add relevant tags to improve your ranking for the search term. Also, do add the links for your other social media profiles, website and apps.
fig 3: Links with focussed keywords to be attached in the description
05. (b) Increase the reach - Attractive thumbnails & frequent videos
◉ Make thumbnails people actually click on
Always eye-catching thumbnail image that will get your video noticed and persuade viewers to click through to watch: Use Close-ups in the thumbnail; Choose Bright Colours; Show Faces clearly; Include Text; Use an Action Shot.
fig 4: Examples of bright and most clickable thumbnails
Thumbnail Designing Tools for YouTube
◉ Increase the frequency of posting videos
Especially When you are starting or trying to build an audience you can plan to post three or more videos per week. Have a good plan to repurpose videos in different formats like shorts, promo videos, etc.
Video Editing Tools for YouTube
05. (c) Increase the reach - Frequency & Engagement
◉ Engage with your audience
Utilize the GoLive feature to directly connect with your audience. Respond to their queries, share appreciations and encourage their participation by organizing giveaways.
fig5: Connect with your audience with frequent YouTube live sessions
◉ Respond to viewer comments & queries
The more questions you answer from your audience, the more likely they’ll return for more insights from your channel as the authority on a particular industry. It can help you to build a community
◉ Quick Hacks
You can always pin the positive comments which would be visible at the top of the comment section.
05. (d) Increase the reach - Best Time & Review Analytics
◉ Know the best time to post your videos
The days that show the highest level of engagement are Friday through Saturday, as well as Wednesday. The best time to post, in general, is at 5 pm, though you can still get success until 9 pm. Sundays are the optimal days to post a video on YouTube, either earlier in the morning (between 8 am and 11 am) or later in the evening (after 5 pm).
◉ Check your analytics to know your audience better
1. Go to YouTube Studio > Analytics > Audience and look for the “When your viewers are on YouTube” report
2. Find the day with the darkest purple bars
3. Post your video two hours before prime time
4. Upload your video a few hours before and publish it at the right time
5. If you publish more than once a week, and the best day to get even more views
fig 6: The table depicts the amount of traffic on different timelines with darker colors being the higher views and light being the least
05. (e) Increase the reach - Video optimisation and reviewing analytics
◉ Use End Cards
End Screen can help you get more views, traffic, and subscribers from every video. This encourages the viewers to take action that is in favour of you.
fig 7: End cards after the completion of the video
◉ Cross promotion
Share the video line on all the other online medium li6e website, Facebook, Twitter etc. to drive traffic. You can also comment your video link on discussion forums under relevant topic.
Reach out to other teachers who are creating content in the same domain or similar to yours for mutual promotion. Plan joint video session.
06. Monetise your content - Teach and earn
Your first 100 subscribers, for example, allow you to create a custom URL for your channel. Reach 1,000 subscribers and you’ve hit one of the requirements to be part of the YouTube Partner Program.
The more engagement on your content, the more YouTube views it as a trustworthy video and will be more likely to serve that video at the top of the search results for new viewers to discover your channel.
Another perk of being involved with the partner program is monetization. Once you clear the threshold of 1,000 subscribers and 4,000 hours of watch time accumulated on your channel, you can collect ad revenue from the display, overlay, and video ads.
fig 8: Monetization page for the channel
Take Your First Step to Become a Successful Education YouTuber
YouTube Channel helps teachers to reach more students on global scale. Also, serves as a platform for generating business outcomes. You don’t need to know everything to take the first small step, best teaching tools and sticking to a consistent process will help you grow.
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